Chapter 4 - B2B E-Commerce
Learning Objectives
Upon completion of this chapter, you will be able to:
Upon completion of this chapter, you will be able to:
- Describe the B2B field.
- Describe the major types of B2B models.
- Discuss the models and characteristics of the sell-side marketplace, including auctions.
- Describe the sell-side intermediaries.
- Describe the characteristics of the buy-side marketplace and e-procurement.
- Explain how reverse auctions work in B2B.
- Describe B2B aggregation and group purchasing models.
- Describe other procurement methods.
- Define exchanges and describe their major types.
- Describe B2B portals.
- Describe third-party exchanges.
- Describe how B2B can benefit from social networking and Web 2.0.
- Describe Internet marketing in B2B, including organizational buyer behavior.
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