Chapter 1 - Overview of E Commerce
Learning Objectives
Upon completion of this chapter, you will be able to:
Upon completion of this chapter, you will be able to:
- Define electronic commerce (EC) and describe its various categories
- Describe and discuss the content and framework of EC.
- Describe the major types of EC transactions.
- Discuss e-commerce 2.0.
- Describe social commerce and social software.
- Understand the elements of the digital world.
- Describe the drivers of EC as they relate to business pressures and organizational responses.
- Describe some EC business models.
- Describe the benefits of EC to organizations, consumers, and society.
- List and describe the major limitations of EC.
You are also able to view the presentation below without downloading it.
Also, take a moment of your time and view the video below to learn more about the evolution of e commerce.