CHAPTER 3- RETAILING IN ELECTRONIC COMMERCE: PRODUCTS AND SERVICES
Learning Objectives
Upon completion of this chapter, you will be able to:
Upon completion of this chapter, you will be able to:
- Describe electronic retailing (e-tailing) and its characteristics.
- Classify the primary e-tailing business models.
- Describe how online travel and tourism services operate and their impact on the industry.
- Discuss the online employment market, including its participants, benefits, and limitations.
- Describe online real estate services.
- Discuss online stock-trading services.
- Discuss cyberbanking and online personal finance.
- Describe on-demand delivery of groceries and similar perishable products and services related to them.
- Describe the delivery of digital products and online entertainment.
- Discuss various online consumer aids, including comparison-shopping aids.
- Describe disintermediation and other B2C strategic issues.
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