Chapter 2 - E-COMMERCE: MECHANISMS, INFRASTRUCTURES, AND TOOLS
Learning Objectives
Upon completion of this chapter, you will be able to:
Upon completion of this chapter, you will be able to:
- Describe the major electronic commerce (EC) activities and processes and the mechanisms that support them.
- Define e-marketplaces and list their components.
- List the major types of e-marketplaces and describe their features.
- Describe electronic catalogs, search engines, and shopping carts.
- Describe the major types of auctions and list their characteristics.
- Discuss the benefits and limitations of e-auctions.
- Describe bartering and negotiating online.
- Describe virtual communities.
- List the major Web 2.0 tools and their use in EC.
- Describe social networks as an EC mechanism.
- Understand virtual worlds and their use in EC.
- Describe Web 3.0 and define Web 4.0.
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